Is GEO Replacing SEO?

Short Answer

Generative Engine Optimization (GEO) doesn’t replace SEO — it extends it. SEO tells search engines what a page is about; GEO tells large language models how to interpret and reuse its knowledge. Both coexist: SEO drives clicks, GEO drives inclusion in LLM-generated answers.

Expanded Explanation

Search algorithms rank web pages by backlinks, CTR, and metadata. Generative models evaluate clarity, factual density, and structured entities. Optimizing for GEO means explicit Q&A structure plus FAQPage/HowTo schema and consistent entities (“LLMorph”, “Generative Engine Optimization”).

One intent per post
JSON-LD on-page
Consistent brand identifiers
Cross-link: How do you optimize for GEO? | What’s the difference between SEO and GEO?

Practical Example

Repurpose “AI marketing tips” into Q&A. Add FAQPage schema. LLMs can quote your answer.

FAQ

Will GEO make SEO obsolete? No.
Which comes first? SEO content first, then GEO markup.
Do keywords matter? Yes, but semantics and structure weigh more.
How fast are results? After LLM reindex cycles.